Revolutionizing Lifestyle: PepsiCo's "Mix It Up Experience"

Award-winning design transcends colas, fusing fashion, music, and pop culture

PepsiCo Design & Innovation, the creative force behind the "Mix It Up Experience", drew inspiration from Pepsi's "Live for Now" mantra. The aim was to transcend the traditional perception of colas and create a multi-sensory experience that encapsulates the brand's essence. The result was a groundbreaking event at Milan Design Week, where the worlds of fashion, music, design, and pop culture collided in a spectacular showcase of Pepsi's brand ethos.

What sets the "Mix It Up Experience" apart is its holistic approach to celebrating the world of Pepsi. The event was not just about beverages; it was a collection of products and moments that embodied the brand's purpose. It showcased Pepsi's ability to transcend its cola roots and ascend to the idea of "Live for Now". This unique approach to brand representation is a testament to the innovative thinking at PepsiCo Design & Innovation.

The "Mix It Up Experience" was more than just a design project; it was a celebration of Pepsi's world. The event moved from multi-sensorial experiences with the beverage portfolio to collections of products and moments that embodied the brand's purpose. The space showcased the collision of the worlds of fashion, music, design, and pop culture, featuring projects in partnership with leading talents during Milan Design Week.

The "Mix It Up Experience" has not gone unnoticed in the design world. The project was awarded the Golden A' Event and Happening Design Award in 2016. This prestigious award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, PepsiCo Design & Innovation's "Mix It Up Experience" is a shining example of how design and innovation can be used to transcend traditional brand perceptions and create a unique, multi-sensory experience. It is a testament to the power of design in shaping our world and a deserving recipient of the Golden A' Event and Happening Design Award.